My name is Ana, and I have been in love with fashion since I was a little girl. We are rarely taught to pursue our childhood dreams, but once in a while you have to make this leap of faith to live true to yourself. After 20 years in banking, keeping a secret relationship with fashion — collecting pieces of fashion art, creating and wearing my own designs — I made that jump. I found the right people, which is always the hardest part. 

Together with my partner and soulmate Lena we gathered the team of professionals, and for over a year we worked on first patterns, testing every molecule of our new designs.

In Lithuanian “tobula” means “perfect”, and that is what we aspire to achieve — carefully choose the fabric, work on a design until it’s flawless, wear it ourselves before producing to make sure it feels good and lasts — all for the perfect fit.

The full cycle of our production is in Europe. Many works are done manually, and we know every hand that helps us create your shirt, dress or accessory. 

We believe in less but better. Setting a high quality bar for our clothes and accessories, we want it to be your fashion companion for longer. The core of our brand is an intelligent shirt, which has 3 lives. We want women to feel empowered during the day, at the night out and in travel.  

We don’t produce massively, but each design has an exquisite silhouette and character. Tobula is for those who live a full and vibrant life and surround themselves with beautiful things. For those who love to make everyday less ordinary.